I asked Amber how much AI she used to write her book, and her answer took us somewhere I did not see coming.

This week it is Amber and me, plus my friend Sara Connell, seven-time author and founder of Thought Leader Academy, who has a new book coming out in October.

We get into what it takes to write, build, and stay believable now that the internet has more bots on it than people. Sara is pro-AI and building a movement for human intelligence at the same time, and she does not think those two things fight.

Somewhere in the middle, one of us admits AI gave her the best therapy session she has had in a long time.

In this episode:

• The AI editing habit that started messing with Amber’s head, and the moment she knew to hand her new book to a human.

• Why a manuscript coming back “100% human” is about to become a flex.

• What personal brand has to turn into now that most of the internet is not a person.

• The Download walk Sara does every day, and the one rule that makes it work.

• A real-time brain exercise all three of us ran on the mic, that you can do too.

• The unpopular opinion each of us admitted we would not say out loud.

New episodes drop weekly. Hit subscribe wherever you listen.

-Khaïry & Amber

I’ll open with something I don’t say out loud much. During COVID there was a stretch, close to a year, where I gave so much to clients Monday through Friday that by Saturday I couldn’t move. Freddy would ask me to take the kids to the park and I’d tell him to go without them, because I had nothing left. Nothing.

This week it’s just Amber and me, sitting with a set of questions we almost never answer honestly, at least not on a mic. The roles we carry, mother, wife, partner, founder, and what happens when they pull against each other.

We went rapid fire. What our kids think we actually do for work. The one thing for ourselves we refuse to give up. The version of us our own team has never seen. The last time each of us cried about work, and why.

Some of our answers surprised us both.

If you’re a woman building something serious, with kids or without, I think you’ll find yourself somewhere in this one. And I want your answers too. Drop them in the comments. Let’s normalize this conversation.

-Khaïry & Amber

Before we dive in, I need to confess, Cathy Olson is one of my favorites.

Co-founder of Funnel Gorgeous and FG Funnels, classically trained graphic designer, purple-haired visionary, and someone who will tell you the truth about your design. It’s all done in love because she knows what she is doing and she wants you to succeed.

That’s exactly what Khaïry and I were chatting about when we absolutely had to pull Cathy in.

We’d just been talking about my How to Clone Yourself book cover process — how I ended up bouncing between ChatGPT and Claude Design to get some ideas, and I nervously hand AI-generated mood boards to my cover designer. Cathy had thoughts, and they might surprise you!

What followed was one of the most useful conversations I’ve had so far about AI and creative work:

• Why AI design has the same problem AI writing had two years ago

• What the Jesse Jean $1.2M yapping course launch teaches us about vibes versus conversion (yes we are talking about yapping - iykyk, it not, we’ve got you!)

• Why Cathy retrained Claude on design reasoning from scratch to teach it how humans actually read a sales page

One thing’s for sure, change is constant.

It’s fun to chat through what the future of design may look like and dive into some serious examples of what is working now.

Listen in and do share, are you yapping too? 😉

(Me and Cathy are! I start July 1)

-Amber & Khaïry

Khaïry and I sat down to answer the most important question: what does it actually cost to raise your kids everywhere?

We’ve lived between us in Saudi Arabia, Senegal, Ethiopia, Côte d’Ivoire, France, Canada, Croatia, Portugal, and the US. Our kids have been to more countries than many adults. And it's a whole different lifestyle that sometimes even we can't process.

This episode stayed personal. We covered:

∙ What our kids have that we never did — and what they’ll never have that we did
∙ The thing Khaïry was trying to protect her kids from (and when she stopped)
∙ What moving every year costs a marriage
∙ We have seen couples move abroad and divorce — and what we think is actually happening there
∙ How we keep kids close to family when family is scattered across six countries and four continents
∙ What Europe and West Africa taught our kids about rest, money, and independence that the US couldn’t
Khaïry’s brothers are in Nairobi, Casablanca, and Bali. My kids thought they were from Ethiopia for a bit.

This episode is a lot of fun and a lot of truth.

We hope you love it!

Come find out where we say we’re from.
— Amber & Khaïry

Heyyy!

Khaïry and I have both been in conversation with Marie-Ines separately for a while now. She’s the person we each DM when something in the AI world makes us go “wait, hold on.” We finally sat down together.

Marie-Ines is a creative strategist and brand photographer based in the Netherlands who has been deep in this AI wave longer than most people want to admit they’ve been paying attention. She runs Codified — which is exactly what it sounds like — helping founders extract what’s in their heads and actually make it usable. She’s brilliant, and she’s got heart. I am sure you are going to love her.

This conversation went a lot of directions, it’s exactly what The Full on Podcast was made for. Everything that we talk about in regular chats, on the record so we can connect with you too.

You are going to want to listen in to haer:

- The AWS summit diversity panel that was...not (Marie-Ines told them so)

- Whether the girlbossification of AI criticism is a trap, and who benefits from women staying out

- The privilege of refusing AI — Marie-Ines wrote the essay here on substack, and we got into it

- What’s actually happening in Africa - and why that might be the most important AI conversation we’re not having

- Her intelligent website build (agents trained on your voice, auto-publishing content - this might be an AI use case you haven’t thought of)

- Why understanding how AI thinks first requires understanding how YOU think

- VPN your social media feed. Trust us on this one. Lol, we’ll explain in the episode.

Khaïry and I don’t always agree in this one. Marie-Ines doesn’t always agree with either of us.

It keeps it fun and keeps us challenged.

Listen in.

We FULL ON love hanging out with you!

— Amber & Khaïry

We finally got Natalie MacNeil on the record.

Natalie and I have known each other for around 15 years, wow - it’s wild to type that. You’ll soon come to see why Natalie is someone to know.

She’s an Emmy Award-winning creator, she’s building what she calls ethical and embodied AI dream teams with her clients, and she has opinions. I’m curious to see where you agree and disagree and if this conversation with Natalie shifts anything for you.

Our conversation went places we didn’t even plan.

We covered:

• The ethical line Natalie won’t cross

• The “just because you can doesn’t mean you should” argument for content creation right now

• Her parallel economy framework and why she thinks purchasing power is the actual revolution

• The humanoid robot debate, and why do the robots have to look so human

• What we’re both telling our teenagers about college

• Whether cloning yourself and selling access to it crosses a line, and where Khaïry and I landed

It was so fun to introduce Natalie and Khaïry – they hit it off immediately.

I spent most of the episode trying to find something to disagree with Natalie on. Listen in to see how it turned out.

We are excited to hear what you think.

— Amber & Khaïry

One of my friend Jenna’s longtime customers cancelled on her, then told her he’d rebuilt the one piece he needed himself, with AI, for free.

Jenna Larson is a SaaS founder in Southern California I’ve partnered with for years. Eight months ago, she told me she felt embarrassingly behind on AI and didn’t even understand the questions people were asking her. She came back on with Amber and me to get the full circle of it on the record, and she’s bold enough to say the hard thing about her own business out loud.

In this episode:

• The Gartner finding on which AI adopters are seeing ROI and which ones aren’t, and the one move that separates them.

• The cancellation email that made Jenna question her entire business model.

• Whether SaaS is on its way out, and the spot where I pushed back on Jenna mid-sentence.

• A full software tool built in two hours, and why Jenna says she’s still a little bitter about it.

• The compliance problem almost nobody building their own AI tools is watching for yet.

• What all three of us admit we still don’t understand about AI.

• Why the tool Jenna built to fight loneliness might be the one that outlasts everything else.

New episodes drop weekly. Hit subscribe wherever you listen.

Xo Khaïry

I went to Milan for AI Week and I’m back with all the scoop. The conference wasn’t actually a week long. It was only two days. And, honestly, I only went one day.

The second day I went to Milan city center to explore. I mean, when in Milan, you’ve got to! But that says nothing about the conference. I really enjoyed it and I got what I came for. This week, I’m sharing the good, the bad, and the part that made me feel very suspicious.

We covered a lot in this episode, like:

• The moment at Milan that made Amber feel very uneasy

• The two specific things nobody at AI Week wanted to talk about.

• A $100M ad budget, cut by 25%, with better results. The HelloFresh breakdown.

• Work is our soul. Or is it? The debate that branding expert Emily Hickey sparked.

• Khaïry’s Sunday 5pm mood problem, and what AI said when she finally asked about it.

• The scuba instructor who moved to consulting “for his mom.” The look on his face.

• Dr. Becky’s take on AI for kids. Let’s discuss.

• Choose your hard. IKYK

There is no plan right now that lasts more than 90 days. - Khaïry

We are excited to hear your reactions to all of this too.

-Amber & Khaïry

[00:00] Intro

[00:42] Milan + what was actually there

[11:43] The friction debate

[21:13] Work, identity, and the AI fear underneath

[33:47] The $100M case study

[42:34] Voice AI outbound

[45:54] Takeaways

Subscribe now

From humanoid robots to white-collar layoffs to AI companions - this episode goes rapid-fire on the hot takes.

In this episode:

• Yay or nay: robots in every home, AI at school, AI replacing real relationships

• The white-collar layoff wave. What’s really happening underneath it.

• Apocaloptimist. Amber explains.

• Khaïry’s 1am AI conversation that surprised even her.

• Heidi on the lifting framework she uses to make hard calls before they get harder.

• F*ck It Fridays. You’ll want to try this.

New episodes drop weekly. Subscribe wherever you get podcasts!

Heidi DeCoux is a serial entrepreneur. Over 24 years, she’s built four businesses with 50%+ profit margins, successfully selling three, including a 7-figure exit.
A pioneer in online marketing, Heidi’s latest venture Cashflowy.ai is an elegant AI-driven bookkeeping, client invoicing, and cash-flow management software designed for small businesses that eliminates the need for a human bookkeeper.

Lana Shlafer is Heidi’s Founding Partner and CMO at Cashflowy.ai. 20+ years in marketing, storytelling, and customer psychology, she’s also a bestselling author with millions reached across platforms.

https://www.cashflowy.ai/

Heidi on socials: https://www.instagram.com/heididecoux/

Lana on socials: https://www.instagram.com/lanashlafer/

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Amber and I have been having the same conversation for months. Across mastermind calls. Across Zoom. Across WhatsApp voice notes that ping back and forth between Lisbon and Croatia.

Last week we sat down and recorded it.

Six questions. No script. We guessed each other’s answers before saying our own. I guessed three of hers right. She guessed several of mine right and I’m not over it.

Subscribe now

The questions:

• What did you kill in your business in the last 90 days?

• What’s the dumbest thing you spent money on this year?

• What’s the smartest thing you spent money on this year?

• What’s the offer you’re scared to put out?

• What’s the bet you’re making for the next six months?

• The hill you’d die on right now.

What you’ll hear:

• A four-figure expense one of us is paying off in installments and doesn’t remember the password to

• A nutritionist who told one of us the opposite of what everyone else had said

• An automation one of us built and has since killed

• An offer one of us has been working on for years and hasn’t released yet

• A piece of personal news that has been a six-year story, and the story has an ending now

• The hill one of us would die on right now, about something most people don’t expect

• An AI tool one of us is testing that introduced itself to her team in a way she did not plan

Show structure

00:00 The Open

04:30 The Conversation: the game

38:00 The Work: AI tactics we’re testing this week

49:00 The Wrap Up

If you don’t want to miss the next episode, subscribe!

Subscribe now

Khaïry & Amber

P.S. Episode 2 is also live today. We pulled our friends Lana and Heidi in and played yay or nay on the AI future. Three things you’d expect us to all agree on. We disagreed on every one of them.

I (Khaïry) had a podcast for four years. I wrapped it in February 2026 because I knew I wanted to make something different.

I had been talking about a new one in my mini-masterminds since January. The conversation that unlocked what The Full On Podcast would come to be happened six weeks ago, in a mastermind I sit in with my two friends Amber and Lana. They pushed me on what the show needed to be. 48 hours later, Amber and I had decided to make it together.

Subscribe now

Lana, you’ll meet as a guest in episode two.

Wednesday, the first two episodes drop. The Full On Podcast lives here on Substack.

Subscribe if you want to be in the room when we start.

Khaïry & Amber